PPC Coach – Will Haimerl – Online Store Accelerator
Archive : PPC Coach – Will Haimerl – Online Store Accelerator
Do you want to market your online store using Google Shopping Ads and a whole marketing system? (Are you new or experienced? I can assist you!)
What’s the big deal?
This course will show you how to use Google Shopping Ads for your own online store.
Are you tearing your hair out over Facebook ads?
You’re not by yourself. Facebook Ads have been so inconsistent lately that it’s as if one day you’re kicking butt, and the next everything goes sideways. As a result, you must diversify your traffic sources, and Google Shopping Ads are the PERFECT option.
For which retail platforms will this work?
Shopify, Gearbubble Pro Stores, Woocommerce, and any other online store platform with which a product feed is available. There is no such thing as a limit. This is NOT a course from the Gearbubble Pro Store. (However, I enjoy that platform and illustrate how to put it up from scratch.)
What else are you going to get?
You will not only learn how to use Google Shopping Ads for your online business, but you will also receive a FULL marketing system. For buyer intent traffic, we start with Google Shopping Ads and then retarget them with Facebook Dynamic Product Ads. Following that, we will follow up with purchases through email in order to put REPEAT customers on autopilot. Finally, I will tell you how to use influencer marketing. The Online Store Accelerator is a FULL marketing strategy that includes Google Shopping Ads.
Curriculum for the Class
Welcome
Onboarding & Introduction (3:40)
How to Join the Facebook Private Mastermind Group (1:19)
Outline of the System (4:48)
Mindset (15:08) (15:08)
What to Do Next (8:52)
Getting Started
The Difference Between a General Store and a Niche Store (4:36)
Making a Fake Google Ads Account (3:31)
How to Determine Whether Your Store Has a Good Niche (21:34)
Creating and Purchasing a Domain Name (9:57)
Setting Up A Gmail Account (2:25)
Making a GB Pro Store Account (5:17)
Basic Account Configuration (6:34)
Adding a Domain to Your Store (5:55)
Link to Stripe and PayPal (4:12)
Make a Contact Us page (2:37)
Make an About Us page (3:21)
Overview of Your Store’s Settings (6:23)
Making and Uploading Your Logo (11:23)
Products
There are two types of products (8:50)
Spreadsheet & Idea Folder (3:35)
Discovering Products on Gearbubble (5:58)
Using Pinterest to Find Products (10:32)
Finding Items on Etsy (15:43)
Discovering Products on Aliexpress (10:24)
Finding Items on eBay (16:24)
Using Photoshop to Create a Design (5:35)
Making A Design Using Word Swag (3:47)
Fiverr Outsourcing (10:10)
Using Upwork to Find a Designer (4:40)
Product Keyword Considerations (8:00)
Uploading Your Print-On-Demand Item (6:37)
Making an Upsell Print-On-Demand Product (5:18)
Uploading Your Exclusive Product (15:58)
Google Shopping Ads Marketing
Make a Google Merchant Center Account (2:54)
Google Verification of Your Website (6:07)
Product Feed Uploading (4:35)
Finishing the Feed Configuration (9:26)
Resolving Feed Disapprovals (3:58)
Making a Google Ads Account (2:28)
Introduction to Your Google Ads Account (6:09)
Updating Products And Creating Your Conversion Pixel (7:57)
Explanation of the Filter Method (7:30)
Making A Joint Budget (1:09)
Making A List of General Negative Keywords (3:11)
Making A Negative Keyword List For Target Terms (5:55)
Making Your Campaign Wide Open (8:42)
Putting Together Your Target Terms Campaign (4:51)
How Should These Campaigns Be Managed? (4:23)
How to Use Google Shopping Ads to Target Individual Products (9:43)
Bonus #1: Facebook Dynamic Product Ads Retargeting
Why Should You Retarget on Facebook? (2:05)
Establishing a Business Manager Account (2:07)
Developing a Store Page (5:11)
The FPTraffic App (1:29)
Making Use of the FPTraffic Tool (4:41)
Setting Up A Store Ad Account (2:03)
Increasing the Number of Likes on Your Facebook Page (5:53)
Making A Facebook Catalog (5:54)
Putting Together Your General Dynamic Product Ad Retargeting Campaign (5:42)
Making Your Dynamic Product Ad Retargeting Campaign for Added To Cart Products (3:18)
Including the Facebook Pixel in Your Store (3:51)
Bonus #2 – Influencer Marketing Provides Free Traffic
What Exactly Is Influencer Marketing? (6:38)
How to Locate Influencers (8:21)
What Should You Offer Them? (3:46)
Details Are Being Agreed Upon (8:47)
Influencer Sales Tracking (5:01)
How to Maintain a Good Relationship with Them (9:11)
Bonus #3 – Increase Customer Retention Through Email Marketing
What Exactly Is Email Marketing? (3:58)
Setting Up A Mailchimp Account (4:28)
Integrating Your Store With Mailchimp (1:22)
Developing Your Welcome Email (9:36)
Making Your Continuous Email Sequence (15:28)
Summary
Overview of the Entire System (5:20)
What Should You Do Next? (3:25)
How to Get Help (2:10)
Thank you very much (2:24)
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