Josh Earl – Email Copywriting Workshop
Salepage : Josh Earl – Email Copywriting Workshop
Archive : Josh Earl – Email Copywriting Workshop Digital Download
Delivery : Digital Download Immediately
Do you get a pang of guilt when you see the number of email subscribers piling up in your MailChimp account?
You Should Email Them More Often…
But, what are you supposed to say?
Hi, My name is Josh Earl.
Several years ago, when I was just starting out as an online entrepreneur, I became completely frustrated and tired of my email marketing.
On the one hand, I was completely convinced of the importance of having an email list.
I’d recently launched my first product, and after the launch, I discovered that email accounted for more than HALF of my sales.
So for months after that, I focused all of my energy and attention on getting as many people as possible on my email list.
And it worked: within a few months, I was adding hundreds of new signups per month, and my list grew like a snowball rolling down a hill.
Then one day, after all that frantic blogging, tweeting, and SEOing, I realized I had a new problem:
“So… “What Am I Supposed to Do With All These Email Subscribers?”
It all seemed pretty simple at first—I just did what I saw everyone else do, which was write blog posts and share them with my list.
Then, every now and then, I’d post an update about the product I was selling.
Really, it’s kindergarten stuff.
However, 4 + 5 = 9 does not get you into Harvard, and I quickly realized that this simplistic approach does little more than keep your list idling on standby…
It was certainly not enough to compel my email subscribers to buy from me.
I’ll never forget the agony of sending out emails that I’d sweated and labored over—and receiving ZERO sales.
(Rejection stinks, especially when you don’t know WHY you were rejected…)
As time passed, I became increasingly “wrapped around the axel” about this.
And, because I didn’t have a plan in place, I’d find any reason not to email my subscribers.
Every time I sat down to write an email, I’d find myself fiddling with my blog’s theme, wandering aimlessly through Google Analytics, or checking my (lackluster) sales stats over and over…
Basically, anything to keep words from appearing on the screen.
It’s easy to see how I got into this habit…
For starters, simply hitting SEND and blasting a message out to hundreds of strangers requires more than a little audacity, if not courage.
The doubts pile up:
What if my email is dull?
What if my readers despise what I’ve written?
Then there’s the extra, er, discomfort that comes with “selling.”
Let’s face it:
If you’re even remotely normal, you probably don’t like the idea of hawking your wares like a carnival barker.
And it’s easy to get the impression that you’re just emailing your list to make a quick buck off of your subscribers.
How… self-centered of you.
And your customers aren’t stupid. They’ll recognize your blatant self-interest for what it is…
And they’ll lump you in with the rest of the sleazy spammers peddling cheap pills to improve your “manhood”…
It makes no difference if you’re the furthest thing from a spammer.
You put a lot of work into your product, and it solves a REAL problem and really makes your customer’s lives better…
Still you’re just CONVINCED everyone will unsubscribe or worse—you’ll get flooded with spam complaints…
Then your email software will ban your account, and your business will be ruined, RUINED…
That’s what my brain was telling me, anyway, and
Email Copywriting Workshop
My Steady Diet of Email Marketing “Tricks” Just Made Things Worse…
While this was going on, I was also plowing through a never-ending backlog of email marketing blog posts and podcasts…
And one thing I discovered is:
Knowledge Is NOT Always Power
The more I learned, the more confused and paralyzed I became.
I wasn’t sure what was the best “format” to use for my emails.
Or what to include.
Or what NOT to include.
Or when and how I was supposed to pitch my products.
When I’d sit down to write my brain was a logjam of conflicting advice, opinions and tactics, and I’d just freeze up.
Here’s what I eventually realized:
All those marketing tactics and copywriting tricks I was cramming into my head were mostly just noise.
And when it comes to writing engaging emails, a few core principles are all you need.
The more I focused on those ideas and ways of thinking…
And developed the habit of practicing them regularly…
The less trouble I had coming up with what to say.
In fact I started to see ideas for emails everywhere I looked.
I’d be minding my own business and suddenly an email idea would pop into my head—a story or an educational tidbit that I knew my audience would love.
And I’d find myself itching to get to my keyboard to share this idea with my subscribers.
Sitting down to pound out an email felt less and less like WRITING…
And more and more like TRANSCRIBING.
Now I never worry about what to say, or running out of things to write about.
I have far more ideas than I could ever use.
The best part about this is you can cherry pick the very best ideas—the email you feel like writing today, about a topic you KNOW your subscribers are dying to hear more about, that will kick them into high gear…
You’ll approach your writing with the unshakable confidence that comes only from CLARITY…
You’ll “get out of your head”—and out of your own way, to write the kind of emails you know you’re capable of…
The kind your subscribers WANT to receive from you.
And giving you this same level of confidence is what the next 4 weeks is all about.
The Email Copywriting Workshop
How to Write Entertaining, Educational Emails That Your Subscribers Love… And Make More Sales Without Spamming Your List
The Email Copywriting Workshop is an intense, 4 week training focused on giving you the skills and confidence to write entertaining, educational story based emails that are a perfect fit for your audience, your business and your voice.
I’m designing this workshop to address the questions and concerns that I hear most often, like:
Where do I get ideas for my emails?
What do I say in my emails to keep my subscribers engaged—to keep them opening and reading my emails?
How do I include a pitch in my emails without sounding sleazy or spammy?
How do I come up with stories to use?
When is it appropriate to talk about myself in my emails—and how can I do that without coming across as self-centered and obnoxious?
How can I write emails that sound authentic?
While there are lots of great books and courses out there about email copywriting approaches and email marketing tactics, I learned the hard way that more information actually got in the way and made it harder for me to write good emails.
The focus of this workshop is simplifying the process so you can take immediate action and actually start to write better emails and make more sales.
And since this is a workshop format, it’ll be very hands-on and practical.
I’m going to step you through the easy-to-use, 3-part formula that I use for 80-90% of my emails, then show you how to apply this same formula to emails for your own audience.
There are exercises to help you develop a “sixth sense” for great email ideas. You’ll get daily practice in finding ideas and shaping them into emails that effectively pitch your product or service.
Each of the 4, week-long modules begins with a video lesson that covers the core ideas and concepts you’ll be applying.
You’ll have a daily action step, which should take 15-30 minutes most days. (I have some ideas about how to keep this fun so your motivation stays high—more on this after class starts.)
And once a week I’ll do a bonus session where I walk through student submissions and highlight what works, as well as areas for improvement.
Throughout the workshop, you’ll have unlimited access to me via email to get your questions answered.
And you’ll get support, feedback and encouragement from me and your fellow students in a private forum.
(When I’ve taken classes like this in the past, I often found that I learned nearly as much from observing other students as I did from the facilitators. You’ll see what your fellow students are doing in their businesses, as well as the guidance they’re getting from me and other students.)
Email Copywriting Workshop Curriculum
Ready to Get Moving? Start Here
Important Info, Watch This First… (17:07)
Here’s How to Claim Your Complimentary Copy Critique (2:48)
Module 1\sEmail “Beats” and the SLP Formula (52:15) (52:15)
Critique #1 – Email Beat – SharePoint Course (4:21) (4:21)
Critique #2 – Email Beat – Internet Marketing (3:00) (3:00)
Critique #3 – Email Beat – Real Estate Appraisal Reviewers (7:33) (7:33)
Will Following the SLP Formula Make My Emails Boring and Predictable? (7:08)
38 Sample Email Beats You Can Model For Your Emails (14:46) (14:46)
Module 2:\sHow to Find and Tell Great Stories (68:58) (68:58)
Story Tip #1 – Find Better Stories by Understanding Your Audience (8:39) (8:39)
Story Tip #2 – Digging for Stories with “Extreme” Questions (10:01) (10:01)
Critique #4 – Email and Blog Post – HoloLens Development (14:55) (14:55)
Critique #5 – Excel for Architects (16:00) (16:00)
Critique #6 – Internet Marketing Email (11:32) (11:32)
Critique #7 – Fitness (12:01) (12:01)
Story Tip #3 – Must Every Email Be An Epic Story? (10:39)
Story Tip #4 – Storytelling Resources for a “Deep Dive” (11:01) (11:01)
Story Tip #5 – Bring Your Characters to Life (7:26) (7:26)
Reviews
There are no reviews yet.