Jon Buchan – Charm Offensive – All In One B2B Template Pack
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This collection contains useful templates for:
Making sales calls and scheduling appointments with even the busiest and most senior contacts.
Inviting yourself to appear on podcasts that your target audience listens to.
Reconnecting with past clients in the hopes of gaining repeat business.
Getting the attention of influencers to market your products or those of your clients, or just to make yourself recognized.
Without appearing aggressive or desperate, follow up with a prospect who hasn’t responded to your offering.
Direct messages on Facebook, LinkedIn, and Instagram that stand out and get read.
Prospects you met at events, seminars, or meet-ups should be followed up with.
Schedule as many job interviews as you require.
Contacting journalists for the goal of link development, public relations, or content marketing.
Prospects are invited to your events, seminars, and meet-ups.
Breaking the ice with possible partners in order to build mutually advantageous connections, for example You may own a digital marketing firm and want to collaborate with a design firm so that you may recommend clients to each other.
Organizing interviews with sought-after industry professionals.
Schedule speaking engagements for important events.
Keeping more customers with a monthly subscription How are things going? email.
Sending that last break up email in your sequence that entices even the busiest, most hesitant prospect to respond.
Managing the Reaction How much will it cost? when significantly more information is required to get a quote
Getting your foot in the door in new markets when you don’t have any experience or case studies to back you up.
The Invoice Pursuit Email Use this email if a client has STILL not paid your invoice. This email comes in two variants. One for tiny firms with no accounting department and one for giant corporations with massive, impenetrable accounting divisions.
The Cross Sell Email To persuade your clients to pursue additional services you provide.
The Upsell Email is designed to persuade your clients to spend more money with you by purchasing more time or providing a greater quality of service.
The Retainer Email To persuade customers that working on retainer is preferable to working on a project-by-project basis.
The Wild Idea Email Is used to invite your clients to think about a crazy idea you have that will help them reach their goals.
The Change of Strategy Email Is used when a campaign hasn’t gone as planned. You accomplished everything necessary, yet the outcomes aren’t what you expected. Use this email to notify your customer and recommend a different course of action.
I Made a Mistake Email Not every campaign is successful. We are sometimes to blame. Use this email to proactively apologize and offer suggestions about how to fix the issue.
Webinar Invitation Email A lighthearted, non-hype email that persuades the recipient to sign up for your webinar.
Thank You For Being Fantastic Email Use this email to thank your finest workers, freelancers, and suppliers for going above and beyond the call of duty.
The Two Bunch Combination A template for a unique direct mail piece as well as a follow-up email. This strategy works incredibly well for capturing the attention of busy prospects who are flooded with communications.
The LinkedIn Invitation/Follow-Up Message Combination A template for delivering humorous LinkedIn connection requests with a disarming follow-up direct message. You will receive 7 fantastic incentives!
Bonus 1: My magic cold email training, which walks you through one of my most effective cold email templates line by line. VALUE: $99.
Bonus 2: My website copy, emails, guerilla marketing, direct mail campaigns, public relations campaigns, and content marketing swipe file is great, brave, and disruptive. VALUE: $39
Bonus 3: A Guide to Content Marketing Strategy. This booklet explains how to develop large amounts of articles that are published on major websites such as Entrepreneur.com, Inc.com, Yahoo Business, Time Magazine, The Independent, and many others. VALUE: $10
Dominate the 2018 Webinar. This webinar outlines the precise methods, growth hacks, and other tips and tricks I’ll be doing in 2018 to build my business. VALUE: $39.
Bonus 5: Market Yourself Mini-training session based on the Playbook. This training video walks you through ten quick and easy strategies for generating leads right now. VALUE: $9
Bonus Number Six: My New Agency Sales eBook and Cheat Sheet I make specific advice on what activities you should be doing every day to create leads. Value: $29
Dominating the 2018 Webinar This webinar shows all of the strategies I’ll be employing to expand my business in 2018. There is no nonsense. Information that is completely actionable. Value: $49
Bonus #8: Comedy Copywriting Training & Template Pack With this bundle, you’ll learn how to create entertaining social media material, cold pitches, broadcast emails to your list, Facebook advertising, and satirical articles: Value: $99
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