Joanna Wiebe – 10x Facebook Ads
Salepage : Joanna Wiebe – 10x Facebook Ads
Archive : Joanna Wiebe – 10x Facebook Ads Digital Download
Delivery : Digital Download Immediately
Contents
Welcome and Begin Here!
Download Me, Your Workbook!
Module 1: Facebook and Instagram Advertising 101
Facebook and Instagram Advertising 101
Awareness Stages Cheat Sheet
How to Construct a Lead Generation Funnel
How to Construct a Webinar Funnel
How to Create a Funnel for a Challenge or Video Series
How to Draw a Sales Funnel in Ecommerce
End of Module Quiz: How to Map a Funnel from Scratch
Module 2: Facebook and Instagram Ads Anatomy
The Ins and Outs of Facebook and Instagram Ads
An Over-the-Shoulder Tour of Ad Types
Guide to Facebook Ad Units
Quiz at the end of the module
Module Three: Message Collection
Message Compilation
Ninja Technique: Mining Facebook Group Messages Ninja Technique: How to Extract Amazon Reviews
Ninja Method: How to Use Twitter to Find Messages
Cheat Sheet for Facebook Ad Competitor Research: Ninja Technique: Customer Voice Research Questions
Quiz at the end of the module
Module Four: Message Mapping
Organizing your Messages
Quiz at the end of the module
Module 5: Creating Effective Messages
Value Proposition Writing for High-Converting Ad Copy Rehab
Long vs. Short Copy
Do This First When You’re Ready to Write
Step One: Refer to your Funnel Map and Decide Where to Begin.
Step Two: Make a list of your Value Prop Variations.
Step Three: Create Headline Variations
Step 4: Create your body copy
Ad Copy Worksheet: Facebook Ad Copy Example
Checklist of Value Proposition Cheat Sheet
Emojipedia for Facebook Friendly Emojis Emojipedia for Facebook Bullet Point Emojis End of Module Quiz
Sixth Module: Images and Videos
Photographs and videos
Creative Hub Gallery is a useful resource.
Creative Hub Ad Formats is a useful resource.
Facebook Text Checker is a useful resource.
Do’s and Don’ts of a One-Minute Video Cheat Sheet
Educational/Value-Add Content Livestream Script
Script for a Relationship-Building Livestream
Case Study Livestream Script
Sales Script for Livestream
Pexels.com provides copyright free images.
Unsplash.com provides copyright free images.
Quiz at the end of the module
Module Seven: Converting Landing Pages Converting Landing Pages
End-of-Module Quiz: Anatomy of a High-Converting Landing Page
Module 8: Testing and Determining Whether or Not Your Ads Are “Working”
Testing and Determining Whether or Not Your Ads Are “Working”
Troubleshooting a Campaign
Cheat Sheet: Effective Testing Rules of Thumb
Key Metrics and What They Mean Cheat Sheet
Cheat Sheet: Key Metrics and What They Mean…
Quiz at the end of the module
Module 9: Warning Signs
Red Flag Situations: How to Recognize and Avoid Them
Cheat Sheet: Avoiding the End-of-Module Quiz
Facebook Ad Compliance is an added bonus.
How to Create Facebook Ad Copy in Difficult Verticals
Facebook Advertising Policies
Videos for Getting Started
Step One: Refer to your Funnel Map and Decide Where to Begin.
Step Two: Make a list of your Value Prop Variations.
Step Three: Create Headline Variations
Step 4: Create your body copy
Reviews
There are no reviews yet.