Jay Abraham – Mr. X Book
Archive : Jay Abraham – Mr. X Book
This manual is divided into 20 profit-specific sections, each with 20-50 tightly edited pages. Examples of sections include, to name a few, Host Device, Start-Up Marketing, Motivational Marketing, Unique Selling Propositions, Direct Response, Prospect Conversion, Direct Mail Marketing, Tele Marketing, Marketing Help from Vendors, Using Public Relations to Spur Demand for Your Product or Service, How to Build a Powerful Sales Force, Barter, Marketing for Professionals, Marketing for Specific Businesses, and How to Put on a Great Marketing Campaign.
The book contains Jay’s fundamental philosophy and how to best profit from it, as well as how to combine various strategies for explosive results. It includes complete examples of how to compute profit and lifetime value, how to set up and run a telemarketing business, and how to establish host relationships, to name a few of the book’s powerful concepts and ideas.
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