Jake Larsen – YouTube Ads PlayBook
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– Learn the elements of a successful youtube campaign
– Learn our 7 step video ad framework to create winning video ads
– Set up the perfect budget to not waste a cent on ads that aren’t working
– Properly structure your campaigns so you can see exactly what’s working at a glance
– Understand the math and metrics behind a profitable YouTube Ad campaign.
– Drive High quality leads with Youtube Ads
– Know the 5 levers you can pull to fix broken ads
– Drive more leads, webinar registrations, applications, and phone calls
The Playbooks For Winning With YouTube Ads
Playbook 1: Video Ad Strategy
– The YouTube Ad Strategy to know the elements of a successful YouTube Ad Campaign
– Which metrics you need to measure for a profitable YouTube Ad Campaign
– The YouTube Ad Journey to know which offers work best to which audience
– The audience survey to get inside the mind and heart of your core audience
Playbook 2: Video Ad Creation
– Learn our 7 step video ad framework to create winning video ads.
– Discover simple creative tips to increase viewer engagement.
– Get access to our video ad frameworks worksheet to help you write and script your video quick and easy.
– Watch real working video ads and a breakdown of WHY they work so you can model them.
Playbook 3: YouTube Ad Campaign Setup
– How to properly set up your tracking so you can track everything from view to purchase.
– How to properly structure your campaigns so you can see exactly what’s working at a glance
– How to build relevant audiences that are ready to buy your products
– Discover the best targeting methods to pinpoint your exact audience
– How to allocate your budget wisely so you don’t waste money
Playbook 4: Video Ad Optimization & Scale
– Understand the math and metrics behind a profitable YouTube Ad campaign.
– Which metrics should you focus on and which ones can you ignore
– If your ads aren’t working, what are the 5 levers you should pull to fix them.
– How do you scale your winning campaigns without breaking them.
Playbook 5: Case Studies
– How to drive high quality webinar leads with YouTube Ads
– How to sell your ecommerce products with YouTube Ads
– How to book high quality calls for your coaching / consulting business
– How to grow your YouTube Channel with YouTube Ads
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