Fascination Marketing System Sally Hogshead, Dan Kennedy
Archive : Fascination Marketing System Sally Hogshead, Dan Kennedy
System of Fascination Marketing Dan Kennedy and Sally Hogshead [7 videos (mp4), 11 audio files (mp3), and 6 documents (pdf)]
This product includes LIVE instruction as well as modules, PDFs, and other materials. It’s a “Special GKIC Edition” that’s similar to, but not identical to, Sally’s product: The Complete Interest Business System
What does it need to be enthralling? It all starts with knowing how you combine two of the seven personality triggers in a way that piques the curiosity of others around you.
They made it a reality! Don’t ask me how they did it, but our whiz-bang tech staff was able to take the 4 hours of LIVE training I conducted with Sally Hogshead yesterday and put it all on a page for you to re-watch or watch (make sure you thank them the next time you see them).
Now, for my story of the day, including one of my favorite Disney tie-ins……
She was the ball’s belle…
As she entered the room, every head turned.
Every guy, from peasant to Prince, desired a dance card with her name.
For miles around, every step-sister dreamed she was her.
Everyone in attendance that evening was transfixed… FASCINATED!
Yes, Cinderella had a fairly fantastic night. But, as with all beautiful things, it had to come to an end at midnight.
Midnight was awful news for Cinderella, and it may be extremely bad news for you as well.
When the clock strikes 12 a.m. tonight, the luxury carriage becomes pumpkin, horses revert to mice, and the lizard coachman sprouts a tail and scampers behind a rock – no glass slipper for you!
You see, this isn’t a fairy tale – it’s real, and if you don’t move quickly before the belfry rings 12, you’ll miss out on Sally Hogshead’s breakthrough “Fascination Advantage Marketing System.”
Yes, you’re intriguing, but are you capitalizing on it?
I was in Orlando last week, emceeing and speaking at GKIC’s SuperConference. The room was packed with the most ambitious, successful entrepreneurs—the ones who make things happen—who had invested their money and, more importantly, their time to further their education.
Remember, school is never out for the true pro…
regardless of your skill level
Among those there, I had the honor of being the first to view Sally Hogshead’s unique presentation on how to attract more clients and money utilizing your “fascination.”
Sally demonstrated how she leveraged “her obsession” to increase her earnings per speaking engagement from $3000 to $30,000…
and how we might utilize this “fascination” to significantly raise our rates for our products and services.
“Your personality is your most precious asset,” she remarked, and she showed us how to harness what makes us unique to help us stand out in our industry.
Sally pointed out that when everything else is equal, the most intriguing object, person, product, business, service, etc. would always triumph.
She used a tale about going on a theme park ride to show. There were two choices: a green or an orange ticket. “The orange ticket was the more intense and exhilarating ride with more thrills,” she was assured. The green ticket was for individuals who preferred a gentler, less dramatic journey.”
The lineups for the orange ticket ride were not only substantially longer, but the folks in the orange-ticket holder line were obviously and vocally thrilled. People in the green-ticket holder line, on the other hand, appeared somber and bored.
Sally opted to ride the green ticket ride after riding the orange ticket ride to see what the difference was. She noticed that the rides were identical!
Even though the rides were the identical, the orange ticket ride piqued my interest more.
What kind of ride do you provide your prospects and customers? Is it going to be a boring one or an interesting one? Please continue reading if you believe you can breathe new life into your marketing and business. I’m about to condense tens of years of research into a few lines.
Sally demonstrated how to use your “fascination advantage” to transform yourself and your business into the “orange ticket experience.”
According to Sally’s more than ten years of study, the seven various forms of “communication triggers” that determine your “fascination advantage” are the key. Passion, Trust, Mystique, Prestige, Power, Alarm, and Rebellion are the triggers.
Your most natural trigger is one of those. You also have a backup trigger. There are a total of 49 distinct combinations. Your “fascination advantage” is one of these.
The personality typology known as “The Maestro” describes someone who has a primary trigger of power and a secondary trigger of status. Maestros command respect by setting higher standards. Their assets include being ambitious, admired, driven, respected, competitive, and results-oriented.
The more you design your firm around your natural trigger’s strengths, the more successful you will be. Because you are absolutely one-of-a-kind and no one can replicate you. That is, the most valuable contribution you can make is to become more of yourself.
According to Sally’s research, when you find ways to accelerate and intensify your excitement, your ideal client’s brain enters a state of extreme attention, almost as if they are spellbound. This alters their brain and causes them to instinctively think “yes” rather than “no,” enabling them to go to greater lengths to collaborate with you.
For example, if you are a “Maestro,” you would target those who are decision-makers and desire greater results. Focusing on your “fascination advantage,” or doing more of what comes naturally to you, will attract decision-makers who desire greater results.
Sally’s five-step process is as follows:
1) Determine your unique fascination advantage. (Stay tuned for a FREE discovery of your curiosity advantage.)
2) In nine seconds or less, captivate your audience. Because the average attention span is now nine seconds, you must home in on your fascinating edge in nine seconds or less in order to win over your prospect, customer, client, or patient. For instance, if your advantage is prestige, the prospect would expect respect and performance. You would captivate your audience by exceeding their expectations.
3) Use the “Golden Triangle” to communicate your biggest value. The Golden Triangle’s three sides represent: the necessity or problem
your client’s demands being met, the opportunity provided by your product or service to meet the need, and your unique advantage, which is how you are most likely to bring distinct value
4) Improve your team. Sally advises against hiring people who are similar to you in order to maximize your team. Instead, you want to recruit people who will supplement your intrigue advantage with their own fascination advantage.
5) Fascinate long-term in order to generate lifetime customers. Consider some of the firms or people who continue to fascinate you, such as Apple and Warren Buffet. They maintain their dominance in their field by concentrating on their “fascination advantage.” Long-term exploitation of your fascination edge results in loyalty and an audience eager to spend more for items and services.
Your most valuable asset is your personality. In fact, in many circumstances, your personality not only adds value, but is the value itself. The more money you desire and anticipate, the more important who you are rather than what you do.
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