Conversionxl – UX and Usability Masterclass
Archive : Conversionxl – UX and Usability Masterclass
Masterclass in UX and Usability
Get a tried-and-true UX framework to help you generate more money with your website and landing pages.
This four-week, eight-class course will teach you how to:
To identify usability and UX issues on any website, employ user research tools and methodologies.
Implement a tried-and-true method that will increase income per visitor.
Get the most out of Google Analytics, heat maps, user recordings, and form analytics.
Karl’s 15 years of UX and usability procedures, techniques, and tactics may be applied to your site straight now.
This live course begins on May 22nd.
CRO Expert and Information Architect Karl Gilis
This Course Is For You If…
You feel that your website or landing pages could be better. A lot. But you don’t know where to begin.
You want to expand your internet business or that of your clients, and you recognize that Rome was not built in a day. So you’re seeking for a step-by-step plan and procedure for improving any website or landing page.
You own a business, are a webmaster, designer, marketer, etc. who thinks that web marketing should not be dependent on gut instinct and personal opinion But you’re not sure how to go about gathering those details.
You learn that tools are vital, but they are never the solution in and of themselves. You want to learn how to make the most of them. And, maybe most importantly, how to connect the dots.
You realize that usability and conversion optimization are critical for online survival. However, you are overwhelmed by the amount of information available on the internet. So you want hands-on training based on the premise that the proof of the pudding is in the eating.
If…, this course is probably not for you.
You don’t have any goals for your website. And you don’t mind being bankrupt this year.
You believe there is a magical checklist of ten guidelines that will transform your website into the greatest in the world. There is no such list. I’ll provide you with a structure as well as a hands-on method for improving your website.
You believe that you can make a lot of money online with little effort. That, once again, does not exist. You must put forth a lot of effort. And always upgrade your website. But, thanks to the tips and tactics you’ll learn in this course, you’ll know exactly how to do it and achieve results.
You want more people to visit your website. This training is not about increasing the number of visitors. It is all about increasing money and sales from your visitors.
You don’t trust data and instead rely on your gut instincts and views. I wish you the best of luck.
What Qualifications Do I Require for This Course?
Unsure if this course is a good fit for your current level of skills and knowledge? Continue reading:
How long should I have been working in user experience?
You are eligible if you have a website and want to improve it.
If you can only change the content of your website, skip this training. You’ll learn a lot, but you’ll become frustrated because you won’t be able to change anything.
If you have a lot of experience as a UX designer, you’ll probably learn a lot more than you think.
What programs or tools should I be aware of?
It’s advantageous to have used a tool like Hotjar, or another click heatmap, scroll heatmap, and user sessions tool. Karl will teach you how to read the data from these tools during the training. He will not show you how to set them up. So start implementing on of those tools (it’s really easy) and start recording data.
Same for form analysis. You can use Hotjar or Formissimo for that. Just start collecting data.
These classes are not about the technical use of these tools, it’s how to interpret the data they provide you. So if you start collecting data before this course and if you get familiar with the interface of this tools before, you will get the most out of the trainings.
What books or resources should I be familiar with?
Karl recommends reading Don’t Make Me Think to get in the right mindset.
What would make a student overqualified for this course?
Karl gives similar trainings at digital agencies and they always admit they learned a lot.
+ 5 years experience as a conversion or usability specialist who has hands-on experience based on user research. Not someone who has mainly read many articles about the subject.
Video: What will this course cover?
What You’ll Walk Away With Afterwards
The right mindset to be really (and I mean really-really) customer-centric. From now on you’ll be able to sell how people want to buy. Instead of selling the way you want to sell, as you’re doing now.
A proven process and methodology that allows you to identify the weak spots of any website or landing page.
An in-depth knowledge of how to get useful insights out of the most important (and affordable) user research tools and methods available. Without spending ages staring at boring graphs and numbers.
An incredible amount of tips, tricks and guidelines to convert your visitors into customers. Yes, believe me: it’s incredible. See what I did there?
The knowledge & confidence to improve your website and landing pages, even when you don’t have enough visitors to do ab-testing.
Get More Revenue From the Same Amount of Visitors
CXL Institute brings you a live, intensive online training course led by world renowned UX and Usability expert, Karl Gilis. The course starts on May 22nd.
Throughout the course, you’ll:
See exactly how Karl improves the usability and revenue of websites & landing pages during 8 live video sessions plus Q&A:
During the first 4 sessions he’ll show you how to use user research tools and techniques to uncover usability and UX problems. So you know how to get the most out of them.
The last 4 sessions Karl shares the best UX tips & tricks he learned the past 15 years. So you can solve the problems on your site and turn those visitors into customers.
Your 4-Week Live Class Schedule
The 60-90 minute live classes will take place twice a week at 9 a.m. Pacific / 12 p.m. Eastern. This time works well for folks in Europe as well.
Those who attend live will have the opportunity to take part in Q&A. (Sorry, Asia-Pacific friends, but you’ll still have full access to all of the recordings.)
UX and Usability
Class 1\sClass 1: Leave Your Ego at the Door and Find Out What Your Visitors Want
If I’ve learned anything over the past 15 years, it’s that most websites fail due to ego. Companies big and small put themselves first instead of putting their users first. Often without even realising it. Do you talk about what you think customers want? Or do you know what they want?
May 22nd, 2017\sClass 2\sClass 2: Google Analytics
The sheer volume of data in Google Analytics can feel a bit overwhelming. It’s easy to get lost. Unless you come prepared with the right questions to ask. Your data ain’t going to tell you anything interesting unless you know what to look for.
May 24th, 2017\sClass 3\sClass 3: Mouse Heatmaps and User Recordings
Heatmaps are more than just pretty pictures that you can integrate into presentations to impress your stakeholders. They can tell you a lot about your site and your visitors. That is… if you know what you’re looking for.
June 1st, 2017\sClass 4\sClass 4: Form Analysis & Getting Ready for Action
On most websites, forms are the last step in converting visitors. Unfortunately, they’re also often the last obstacle. Form analysis tools can give you deep insights into how people interact with your forms.
June 6th, 2017\sClass 5\sClass 5: UX Tips for Detail Pages & Landing Pages
I’ll show you the ins and outs of every element of a typical page (e.g. header, photo, design, text, call to action, USP, etc) (e.g. header, photo, design, text, call to action, USP, etc.) Not based on gut feeling or opinion, but on real life examples and what we’ve discovered in the previous sessions.
June 7th, 2017\sClass 6\sClass 6: UX Tips for Forms
Forms are crucial for every online business. I’ll share all the tips and tricks I know to make sure your visitors will feel the urge to fill out your forms. Okay, maybe that’s a bit exaggerated. But I can guarantee that if you follow my tips, your forms will convert like they’ve never converted before.
June 12th, 2017\sClass 7
Class 7: Category Pages and Your Personal Homepage
You most likely have category pages if you sell more than one product or service. With these pages, we will address the most frequent, yet sometimes neglected, issues.
June 14th, 2017 Class 8 Class 8: Relationship Building & Summary
When was the last time you went to a new website and immediately purchased something? Right.
Despite this, the majority of websites are created on this premise. Someone visits your website and makes a purchase.
In this webinar, I’ll teach you some amazing strategies for establishing rapport with your guests. As a result, you may carefully transition them from visitor to customer.
21st of June, 2017 Class 9 Class 9: Bonus Class
Karl concludes the course with a bonus class. He’ll talk about forms, category pages, and homepages.
28th of June, 2017
You’ll also receive ten pre-recorded video lessons.
In addition to live sessions, you’ll have access to bite-sized video lessons to help you catch up on course subjects. The following topics are covered:
1. Who Needs Usability Tips When A/B Testing Is Available?
2. How many visitors are required to begin working on UX and CRO?
3. The User Experience Pyramid: A UX Hierarchy
4. Avoid making your visitor think. (Many thanks to Steve Krug.)
5. User Session Recordings, Scroll Heatmaps, and Click Heatmaps
5. Developing the Right Mindset
6. Begin Collecting Qualitative Feedback from Visitors and Clients
8. Examine Your Forms Closely
9. Tools Are Just That… Everything is dependent on the person employing the tools.
A Method and a Framework… Not a Magician Checklist of ten points
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