ConversionXL, Dan McGaw – Optimizing Your Marketing Tech Stack 2019 True Passive Income
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ConversionXL and Dan McGaw – Optimizing Your Marketing Tech Stack in 2019
Make all of your marketing tools work together to generate greater revenue.
Get a single picture of your customer journey and measure your marketing’s entire ROI. Learn how to analyze, remove, and incorporate the technologies that will propel your company’s success.
Optimizing your marketing technology stack is an online course.
CMO @EffinAmazing Dan McGaw
8-week online course
With the appropriate collection of tools, you may finally get the marketing outcomes you desire.
What exactly is a marketing technology stack?
Marketing technology allows you to piece together many essential tools in order to follow the whole customer experience while assessing the ROI of your marketing activities.
Marketing automation software, analytics and data pipeline tools, a CRM, support and live chat systems, community forums, prospecting tools, and other tools may be included in your “martech” stack.
Most firms will struggle to establish the correct stack from the start unless they seek expert assistance.
With hundreds of competing tools to select from in each of these categories — as well as the agonizing, time-consuming agony of connecting several platforms via code or APIs —
Dan McGaw, a marketing specialist, will show you how to analyze, remove, and integrate the tools that will generate development for your organization throughout this 8-class course.
You will discover how to:
Select and configure the appropriate tools. — No more squandering your monthly marketing spend on dormant or ineffective subscriptions.
Create a taxonomy guide to help you expand your firm —
Consider how much misunderstanding you’ll save if you assist all of your team members utilize the same language for the same topics.
Integrate tools to create a comprehensive marketing machine. — Stop transferring data from one platform to the next and use segment.com to put your consumer data to work — Utilize your existing data to create a better client experience that leads to increased income.
Identify hot leads by tracking lead and engagement scoring —
Rather than speculating on who would be willing to join up or purchase,
Get it done without using engineering —
There is no coding necessary.
Use your tools to convert more consumers —
Set up your stack once and then let it do the tough lifting for you.
What an effective marketing technology stack will allow you to do
Choose the best tools for your company with confidence.
With over 7000 products on the market right now, it might be difficult to even pick an email service. You can ensure that you’re committing to the proper platforms by using Dan’s simple product evaluation matrix.
Create an integration strategy and make your tools communicate with one another.
Every marketing technology stack need integration. The most important aspect of establishing a successful stack is proper planning, which is why this course contains templates to assist you through the process.
Learn the secrets to flawless integration.
True tool integration occurs in two ways. To begin, provide your engineers with a defined integration strategy to avoid development delays. Second, cobble together the necessary tools (with zero coding skills required).
Improve your analytics and operations abilities to get a raise or promotion.
Some of the highest-paid marketers are marketing technologists. This course will teach you the principles of marketing operations and how to configure your analytics tools for relevant data, making you a far more effective team member.
Boost your sales and marketing conversion rates.
You’ll be able to automate tasks that you’ve always done manually once your new tool stack is up and running. You’ll conduct tests across numerous channels, platforms, and audiences (and your analytics will tell you what works and what doesn’t). With all of these procedures in place, you will notice conversion increases in all areas of your sales and marketing.
This course is for you if…
You’ve looked at various marketing tools but aren’t sure one will provide the most benefit.
You’ve started collecting data from various tools, but you need to put everything together.
You’re curious about marketing automation, analytics, CRMs, data pipes, support systems, live chat platforms, forms, and prospecting tools.
You have a broad grasp of marketing automation and integration, as well as fundamental Google Analytics reporting abilities and technical knowledge (or Zapier experience)
If…, this course is probably not for you.
You despise looking at figures, graphs, or data and would rather rely on your intuition.
You are not presently utilizing any marketing technology or tool.
You want to learn more about advertising or content marketing tools.
You wish to go deeply into technological integration using Google Tag Manager or code.
You should have the following abilities:
An grasp of marketing automation in general.
Basic reporting abilities using Google Analytics.
A fundamental grasp of how to combine tools.
Some technological knowledge and Zapier experience are required.
Begin by optimizing your marketing technology stack. 2019 Dan McGaw, author of ConversionXL, has a true passive income. just 77 dollars
In just eight sessions, you’ll be able to: Choose and integrate the appropriate tools for your stack — Give your company more comprehensive, meaningful insights.
Select analytics tools that will benefit your brand — Learn to distinguish the qualities of comparable platforms and select the one(s) that will help your business flourish.
Bring your team a clear implementation strategy — Win over everyone, including your engineers.
Analyze your data selectively to make educated business decisions that increase conversions.
— Run the important reports and tune out the noise.
Automate your lead generation and marketing processes — As a result, your revenue increases.
Create a data taxonomy guide and analytics requirement to ensure the accuracy of your data structure — No more incorrectly tagged data. No more tool strewn about. No more team members disagreeing on what to name a customer.
Your whole course syllabus:
IMPROVE YOUR MARKETING TECH STACK
Lesson1
What is a Martech Stack, and how can it help me with my marketing issues?
Contrary to popular belief, a marketing tech stack is more than simply the disparate set of technologies you’ve been utilizing to perform campaigns. This course will go over:
How to think about your stack and the tools it should include — You may be overlooking a platform that might help your company flourish.
What issues can the correct stack help you address ? Saving time by automating your lead generation and follow-up activities is only the beginning.
Lesson2
Select the appropriate tools for your stack.
The selecting process might be difficult or overwhelming with over 7000 options to pick from. Dan’s step-by-step method will assist you in evaluating and selecting the appropriate marketing and business intelligence technologies for company requirements. Class 2 will comprise the following:
Methods for discovering new tools to stay up with innovation — So you’re always armed with best-in-class tools.
How to Organize Your Stack – There will be no more searching for data in the incorrect platforms or asking, “Which tool does that again?”
How to Pick the Right Tools for Your Business Model — Not all marketing tools are made equal, and not all will be suitable for your specific firm.
Dan’s clear approach to selecting tools and presenting outcomes — Finding the appropriate tool isn’t enough. You will also require team buy-in.
Lesson3
Stack integration
Everything in your marketing technology stack must be compatible with your website, product, and other business tools. Knowing the shortcuts, longcuts, and pro secrets can help you get it correctly. We’ll go over:
- What the integration process looks like for different technologies — and how to build up integrations for quicker data transmission and reduced redundancy
Why tag managers are a marketing blessing — This will make your Google Analytics team very happy.
Whether or not to use a customer data platform for integration — This sort of tool is not required for all firms. However, if you do, it may be a game changer.Lesson4
Creating a taxonomy for your stack
Your IT stack should improve your organization by automating marketing and sales operations and assisting you in obtaining trustworthy, valuable data. However, if no one knows how things are labeled or where to access information, you have little hope of convincing your team to adopt new processes. Topics that can seem tedious at times yet are really vital include:
Creating a Taxonomy and Schema Sheet — Standardize your stack structure and names in a document that is readily scalable and referenceable.
The right approach to label the actions your users do — so that phrases like “sales-qualified lead” are understood by everyone in your organization.
How to keep critical demographic, technological, and firmographic data — The appropriate classifications make searching, sorting, and segmenting much easier.
How to keep your marketing stack’s data governance — Ensure that your tools create clean, trustworthy data at all stages of the process.Lesson5
Analytics based on data
Your data can tell you a lot about your clients if you have the correct analytics setup. It all starts with the right analytics configuration, whether you want to understand demographics, firmographics (organizational insights), or just know more about how people act. Dan will demonstrate:
How to Improve Your Reporting and Key Performance Indicators — Stop tracking meaningless data and start generating more relevant reports.
Which analytics technologies can assist you in tracking activity — Customer and prospect behavior might often reveal more about their requirements than the consumers themselves.
Why Google Analytics is no longer adequate — Complement your primary analytics platform with products that fill in the gaps.
How to Use Analytics to Track Phone Calls — Draw a more detailed picture of where your victories are coming from.Lesson6
Capture emails and increase lead generation
Capturing emails should be one of your top goals, regardless of your industry. This course will teach you how to create more leads with more context. We’ll respond to inquiries like:
What are some of the most popular email capture providers?
Consider how these technologies interact with your email marketing platform, as well as what data is most useful to your marketing team.
What are the various lead-generation solutions?
Select the best technology for your audience, company strategy, and the information you want from prospects.
How do we get email addresses and augment them with useful information?
Receiving someone’s email is useful, but receiving someone’s email while knowing more about them is far superior.Lesson7
Making your promotion more automated
Automation is consuming the planet — and enterprises that do not adopt it will perish. Learn about the major players in the marketing field and how to select an automation tool for your organization. Dan will also offer simple, effective marketing automation strategies that can assist you in personalizing your campaign (and clear busywork from your calendar). You will discover:
The primary characteristics of a marketing automation technology – Separate the true good players from the sea of imposters.
How to map your automation tool’s fields to the rest of your stack — So form field values always land where they should.
How to convey the cost of a tool to management — Make your case for a useful tool in the most convincing way possible.
To increase personalisation, develop a progressive profiling onboarding program — We’ll discuss when and how to ask customers questions.
Personalize each touchpoint in your client journey so that they are not just delighted with your service or product, but also loyal to your company.Lesson8
CRMs for relationship management
The distinction between marketing automation and customer relationship management (CRM) systems is getting increasingly hazy. Having said that, there are still “worth it” CRM systems available to help you better manage your customer connections. You must have a Customer Relationship Management (CRM) tool if you have a sales company. We’ll go through the following topics in this class:
Your primary factors when selecting a CRM, include whether or not your staff will be able to adapt to it
Why CRM is more than simply a sales tool — It’s time to break through departmental walls and collaborate as one CRM team on the most important CRM qualities. — Skip the bells and whistles in favor of technologies that provide genuine, actionable insights.
How to Integrate Salesforce “action tracking” with Your Analytics Tool — Understand who your consumers are, what they’ve been up to, and what you want them to do next.
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