ConversionXL – Conversion Coaching Program
Archive : ConversionXL – Conversion Coaching Program
Weekly coaching calls and a private forum are included in the online course.
The course will be entirely online, consisting of a combination of videos, reading materials, live calls, and forum discussions.
Each week, I give out the curriculum for the week, which includes reading materials and videos. We will have forum conversations about it throughout the week, and the week will conclude with a live webinar summarizing it, addressing key learnings, and answering your questions.
The coaching will last three months. It begins on Monday, February 3rd, and ends on Monday, May 3rd, 2014. You can take an exam at the conclusion of the program, and if you pass, you will be given a certificate of completion.
WHAT THE COURSE INCLUDES
Where to begin, what mentality to have?
What is the process of optimization?
How should conversion research be conducted?
What are the best Google Analytics reports and data interpretations?
Qualitative research methods include interviews, surveys, and polls.
Heuristic evaluation?
Heat maps with mouse tracking?
What is the difference between usability and user testing?
How do you manage and market CRO projects?
Checklists and a Best Practices library?
What is landing page optimization?
Form optimization?
What is conversion copywriting?
Image and video enhancement?
What is personalization?
Strategies for testing?
Statistics and numbers?
What is the best way to prioritize tests?
Creating test hypotheses?
Testing iteratively and learning from test results?
How can I improve the speed of my website?
What are value propositions?
Design that persuades?
24-hour access to a members-only forum?
What are the differences between private and group calls?
Other prominent CRO professionals doing guest lectures?
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