BEN ADKINS EVIL COPY MAGICIAN
Archive : BEN ADKINS EVIL COPY MAGICIAN
Dr Ben’s Evil Copy Magician walks you through righting copy the “evil” way. The short course’s goal is to teach you how to write an effective sales letter that will convert prospects into buyers.
Module 1 – Introduction * Program Goals * Research Phase * Writing Phase
Module 2 – Introduction
Module 3 – Learning about your target audience
* Determine who your target is.
* Create a customer avatar. Discover what makes them buy by pushing their buttons.
Module 4 – Establishing Your Authority * Outlining Your Credibility * Gaining Your Buyer’s Trust
Module 5 – Building your sales copy foundation * How to connect your product to your buyers needs\s* Using competition to your advantage\s* Identify features, benefits and advantages of your product\s* Build the value of your product while justifying your price point.
Module 6 – Hooking your audience How to prepare your audience to buy before they see your product/service.
Module 7 – Getting them in the door for the sale
* How you present your product/service * How you address and overcome their objections * How you get them to click your buy button and close the sale
Module 8 – Finishing with an attention-grabbing headline
* Capture their attention and entice them to read * The simple headline formula
Module 9 – What Comes Next?
* The psychology of it all and why it works Writing your upsell – persuade them to keep purchasing * Smack headlines citation report
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