Alan Weiss – How to Effectively Sell Your Professional Services
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Archive : Alan Weiss – How to Effectively Sell Your Professional Services Digital Download
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Alan Weiss’ latest book provides solo consultants and small consulting companies the insights, strategies, and proven tactics for leveraging the media to expand and profit their businesses on a minimal budget, from a one-page press release to a multi-page Web site. Alan offers hundreds of practical, tried-and-true tips on how to take advantage of a wide range of free and low-cost media and “guerilla” promotion opportunities, such as writing articles, speaking to groups, publishing a newsletter, doing pro bono work, power networking, e-mail marketing, winning a Web site, and much more. You’ll discover how to make the most out of a speaking engagement, how to deliver a “killer” TV or radio interview, how to create a brochure, and how to optimize the impact of referrals, alliances, and word of mouth. Here are some “real-world” tips that are inexpensive but effective in putting you or your small consulting firm on a profitable path. 186 pages/2000/1 paperback book and CD
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