Savannah Sanchez – TikTok Ads Course
Salepage : Savannah Sanchez – TikTok Ads Course
Archive : Savannah Sanchez – TikTok Ads Course Digital Download
Delivery : Digital Download Immediately
1.50 GB
Since April 2020, I’ve been assisting big eCommerce companies with their TikTok media buying and ad creative strategies. I’ve swiftly positioned myself as one of the most sought-after TikTok advertising specialists. The TikTok Agency Partner is The Social Savannah.
Learn From the Best eCommerce Experts TikTok Media Purchaser
My TikTok Ads techniques have been highlighted on the TikTok For Business official social channels. Sharing my TikTok ad tips and methods has helped me grow my Twitter and Instagram following!
BlendJet, Casely, Fabletics, Fernish, Gainful, Jones Road, Lalabu, Our Place, Outer Aisle, Perfy, Popsa, Miracle Sheets, Skinny Mixes, Snow Teeth Whitening, Sugar Bear Hair, Teema Towels, The Essence Vault, Topicals, Thrive Market, Wandering Bear, Verb + more are brands I’ve worked with for TikTok media buying and/or creatives.
Ads in the Course Structure Walk-Throughs with Managers – Calculator Tutorials – Presentations – Whiteboard Sessions – Fireside Chats – Editing Tutorials
Table of Contents – Introduction
+ What you can anticipate from this course.
+ How the iOS14.5 update in April 2021 affected paid social advertising, and why TikTok advertising is the greatest platform for marketers in 2022.
+ Which industries/products perform best on TikTok advertisements?
– Course Overview
Why Advertise on TikTok? – 1 minute
– 3 minutes – Which Industries Do Well on TikTok?
– 6 minutes – Budgeting & Seasoning The Pixel
+ Explaining the funnel and where to begin to achieve the best-seasoned pixel. + The “Rule of 50” is introduced.
+ Determine how much money is required to optimize lower-level funnel events.
+ How much money are you going to need to get out of the learning phase?
+ The amount of time it will take you to optimize for each event in the funnel. My tried-and-true technique for calculating the optimum TikTok daily budget depending on your stats.
+ Sharing ad conversion rate tactics and suggestions. + Cost per add to cart/initiate checkout/purchase estimate. + Weekly metrics calculator. Examine the pixel events that are occurring in several of my TikTok ad accounts. + I demonstrate how to access your Ads Manager metrics. + Discover how to tell if your events are firing correctly.
– Seasoning The Pixel
– 6 minutes – Setting Your Budget
– 23 minutes – Pixel Seasoning Calculator & Budget Calculator
– 32 minutes – TikTok Ads Manager Conversion Event Analysis
– 8 minutes
– Account Structure & Ads Manager Development
+ My simple yet successful TikTok ad setup. + See how I arrange my campaigns using my Google Sheet calculator and how that structure changes over time.
+ Start your campaigns, ad sets, and adverts.
+ TikTok Pixel Installation
+ Hints and tips on how to effectively configure your ad settings.
+ How many ad sets and advertisements to have active at the same time. + Interest stacking and targeting expansion.
+ Introduction to similar audiences.
+ Learn about a hidden method I use to transition from add to cart to checkout. + How long should your ad settings run?
+ Do you need to have all of your spark advertising in one place?
+ Should you remove previously ran ads?
+ How many adverts can you have in a single ad set?
+ Are TikTok retargeting advertisements effective?
+ Can you launch TikTok marketing campaigns to boost your organic following base?
+ How I would set up a brand new TikTok eCommerce account
+ Recommendations for: target audiences, amount of creatives, and conversion best practices. + Should you optimize your marketing budget?
+ What to call your ad groups.
+ Should you use TikTok, Buzzfeed, Pangle, or all three for placements?
+ Is it beneficial to keep user comments enabled? + Should you allow people to download your ads?
+ What is automatic creative optimization? + Who should I target?
+ Should you include Tik Tok’s suggested interests?
+ How frequently should you evaluate your ad sets? + Should you use behavioral targeting?
+ What image and handle to employ for your personalized identification.
+ Collection advertisements vs. single ads
+ What should your ad captions be?
+ Is it better to aim broadly or narrowly?
+ Should you target consumers under the age of 25?
+ Do you want to target men or women, or both?
+ What it means to build the finest lookalike audiences.
+ Learn how to construct your first lookalike and custom audiences.
– TikTok Account Structure Default – 16 Minutes – The Ideal Account Structure And How It Evolves Over Time
– 32 minutes – Setting Up The TikTok Pixel – 5 minutes – Watch Me Create A New Campaign – 28 minutes – The Best Audiences To Target – 2 minutes – Building Custom & Lookalike Audiences
– 4 minutes – Launching An Ad Campaign To Increase TikTok Followers – 5 minutes
– How to Moderate TikTok Ad Comments – Duration: 4 minutes
– Optimization and scaling
+ How to understand statistics in TikTok’s ad management.
+ What metrics are important to me? How much do clicks cost? CPA? What is the CTR?
+ The importance of analytics in determining whether or not your ad is functioning properly.
+ What does your TikTok ROAS mean?
+ What metrics should I be looking for?
+ A deep dive into metrics and which ones are optimal for evaluating how well I am reaching my target audience. + What is a good CPM? + Where can I get the truth about TikTok ad performance? Should I use Google Analytics to track the effectiveness of TikTok ads?
+ What is the most effective bidding strategy?
+ Discover the number one reason TikTok stops spending your money.
+ Will limiting your audience selection/bidding assist or hinder you from meeting your daily ad budget?
+ Should you resume add-to-cart optimization?
+ How much money must your ad spend before it is killed? + Should you kill a whole ad set? Make your existing advertising perform even better with these tips and methods + How to repurpose past creatives to create new winning advertising.
– Data Interpretation and Scaling
– 43 Minutes
– Cost vs Value Optimization
– 3 minutes – Setting Up Value Optimization
Should I Use Campaign Budget Optimization? – 3 minutes
– 2 minutes – What Should You Do If Ad Sets Stop Spending?
– 3 minutes – When Should You Kill An Ad / Ad Set
– 4 minutes – You’ve Got A Winning Ad! What Should I Do Next?
– 3 minutes – Attribution and Reporting What third-party tools do I use to track TikTok ad performance? TikTok’s dashboard attribution measurement Plus TikTok attribution changes in the horizon + Post-purchase survey attribution with Enquire + Server-side tracking attribution + How to Account for TikTok Sales in TripleWhale + How to Report on TikTok in TripleWhale + Creating Reports in TikTok Ads Manager – Measuring TikTok Performance
– 13 minutes – Post-Purchase Survey Attribution with Enquire
– TripleWhale Attribution & Reporting
– 23 minutes – TikTok Advertisements Manager Reports – 3 minutes – TikTok Ad Creatives + All of my tips and tactics for shooting excellent TikTok ads + Dos and Don’ts of Advertising Creativity Plus High-performing TikTok ad formulae + TikTok ad hooks you can test + What editing tools and software do I use? How to Film a TikTok Ad using UGC + Launching fresh creatives in your ad account + TikTok advertising manager creative testing + How to Choose Music for Your Ads and Libraries + How to Get Ideas for TikTok Ad Creative Plus TikTok Ad Creative Best Practices: What to Put in Your Ad Caption
– 7 minutes – How to Film and Edit TikTok Ads – 38 minutes – Ad Creative Hooks to Test – 24 minutes – Launching New Creative in Your Ad Account – 2 minutes
– How to Conduct Creative Testing – 5 Minutes – Choosing Music for TikTok Ads – 3 Minutes – Learning From TikTok’s Top Brands
4 minutes – Ad Creative Do’s and Don’ts
– TikTok Ad Captions – 2 Minutes – Ad Creative Tutorials + How I use the CapCut software to modify TikTok ad creatives + How I use Instagram Reels to edit TikTok ad creatives + Tips for the models who appear in advertisements + TikTok ad shooting and framing + Choosing the Best Location for TikTok Ad Filming – TikTok Ad Editing Tutorial in CapCut & Reels
– 6 minutes – How to Use Native TikTok Effects – 2 minutes
– TikTok Ads Filming Tips: The Framing – Duration: 2 minutes
– TikTok Ads Filming Tips: The Environment – 3 minutes – TikTok Ads Filming Tips: The Model – 1 minute – Working With TikTok Creators + My TikTok ad creator selection process + Price ranges for TikTok ad developers + What I look for and how I seek for fresh creators + 3rd Party Platforms I Use to Find Creators + Introduction to #paid and the TikTok Creator Marketplace + Work with TikTok Creators Guide & Brief – Finding Good Creators, Contacting Them, and Pricing
– 4 minutes – How I Find #paid Content Creators – 16 minutes – Working with TikTok Creators Guide & Brief – 13.3 MB
– Spark Ads + TikTok Spark Ads Introduction How I utilize Spark Ads in my ad accounts + What the benefits of spark ads are + Running spark ads from the creator account vs the brand account + Instructions for creating the spark ads permission + How to Start Spark Ads in Your Ad Account – What Are Spark Ads and How Do I Use Them?
– 5 minutes – Launching Spark Ads in Your Ad Account – 8 minutes
More from Categories : Everything Else