Kevin Zhang – Ecommerce Millionaire Mastery
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Kevin Zhang’s Ecommerce Millionaire Mastery
THE MOST COMPREHENSIVE STEP-BY-STEP GUIDELINES ARE AVAILABLE HERE. TRAINING IN BUSINESS
Module 1: eCommerce Fundamentals and the Entrepreneurial Mindset
Introduction to Lesson 1 (1:26)
—Lesson 2: Developing an Entrepreneurial Mindset (15:40)
-Lesson 3: The eCommerce Excitement (5:27)
-Lesson 4: Drop Shipping as a Starting Point for eCommerce (6:57)
-Lesson 5: eCommerce Competencies (9:41)
-Lesson 6: Opportunities Other Than Drop Shipping (5:34)
Module 2: Dropshipping in a Branded Niche
-Lesson 7: A Novel Method of Drop Shipping (7:07)
-Lesson 8: The Current Drop Shipping Situation (7:35)
-Lesson 9: Examining Alternative Approaches: The General Store (9:38)
—Lesson 10: Examining Alternative Approaches: The Single Product Store (9:05)
—Lesson 11: My Approach: Niche Branded Drop Shipping (7:02)
-Lesson 12: Configuring Shopify and Oberlo (7:31)
-Lesson 13: AliExpress Sourcing Alternatives (7:01)
-Lesson 14: Finding Your Niche (Triple Segmentation) (11:13)
-Lesson 15: Developing Categories for Strategic Sourcing (23:21)
-Lesson 16: The Most Effective Method of Importing Products Into Oberlo (20:44)
-Lesson 17: Earn Extra Money with Every Oberlo Order (With Admitad) (7:14)
-Lesson 18: The Road from Dropshipping to Branding (22:00)
Module 3: eCommerce Consumer Psychology and the Purchasing Process
-Lesson 19: Understanding Consumer Psychology is Critical (1:20)
-Lesson 20: Consumer Psychology’s Four Pillars (4:56)
-Lesson 21: Target-Conscious Acquisition (Understanding the Three Buyer Types) (5:08)
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-Lesson 22: The Five Golden Steps to Sales Generating (4:22)
Module 4: Shopify Web Design Overview
Lesson 23: Shopify Web Design Overview (1:06)
-Lesson 24: Begin Understanding the Importance of Adobe Photoshop (2:43)
Lesson 25: Begin Paying for Apps and Other Services (2:23)
-Lesson 26: Begin Using Stock Image Sites as a Resource for Creatives (PDF Download Included) (1:25)
-Lesson 27: Begin Learning The Fabulous Five Framework (21:52)
-Lesson 28: Begin Choosing Domains and Naming Your Website (8:57)
-Lesson 29: Begin Key Features of an Effective Product Page (15:54)
-Lesson 30: Begin Creating Engaging Product Photos from Aliexpress Images (15:44)
-Lesson 31: Begin Learning How to Write Amazing Product Descriptions (Circle of Value Framework) (47:37)
-Lesson 32: Begin Adding Elements to Your Product Page (What to Include and Avoid) (3:50)
-Lesson 33: Begin Adding Trust Badges (5:31)
-Lesson 34: Begin Learning How to Create Multiple Tabs Using Easy Tabs (5:58)
-Lesson 35: Begin Learning How to Add Videos to Product Pages (5:19)
-Lesson 36: Begin Learning How to Add Photo Reviews (7:53)
-Lesson 37: Begin Using the Shopify Platform (33:13)
-Lesson 38: Begin Using the Shopify Theme and App Store (7:44)
-Lesson 39: Begin Your Shopify Plans (4:06)
-Lesson 40: Begin Creating One-Click Upsells (13:36)
-Lesson 41: Begin Increasing Cart Value with Cross-Sells and Upsells
Module 5: Shopify Web Design Expertise
Lesson 42: District Theme Overview (8:48)
-Lesson 43: Begin Logo Creation (Full Website Build Example 1) (6:09)
-Lesson 44: Begin Step-by-Step Banner Creation (Complete Website Build Example 1) (17:56)
-Lesson 45: Begin Creating Category Images Step by Step (Full Website Build Example 1)
-Lesson 46: Begin Adding Finishing Touches (Full Website Build Example 1)
-Lesson 47: Begin Building a Homepage Collection in the District Theme (Full Website Build Example 1)
-Lesson 48: Begin Sorting Products into Collections (Full Website Build Example 1)
-Lesson 49: Begin Logo Creation Step-by-Step (Full Website Build Example 2)
-Lesson 50: Begin Step-by-Step Banner Creation (Complete Website Build Example 2)
-Lesson 51: Begin Step-by-Step Category Image Creation (Complete Website Build Example 2) (9:13)
-Lesson 52: Begin BONUS LESSON: Complete Website Build (Express Edition)
-Lesson 53: Begin Overview of the Prestige Theme
-Lesson 54: Begin Step-by-Step Logo Development (Full Website Build Example 3)
-Lesson 55: Begin Step-by-Step Banner Banner Creation (Full Website Build Example 3).
-Lesson 56: Begin Step-by-Step Banner Creation (Full Website Build Example 3).
-Lesson 57: Begin Step-by-Step Category Image Creation (Complete Website Build Example 3)
-Lesson 58: Begin Adding Finishing Touches (Full Website Build Example 3) (11:25)
-Lesson 59: Begin Logo Creation (Full Website Build Example 4) (6:08)
-Lesson 60: Begin Step-by-Step Banner Creation (Complete Website Build Example 4)
-Lesson 61: Begin Step-by-Step Shop the Look Setup (Full Website Build Example 4)
-Lesson 62: Begin Step-by-Step Category Image Creation (Complete Website Build Example 4)
-Lesson 63: Begin by Learning How to Add a Tracking Page to Your Website (8:55)
-Lesson 64: Begin Creating Essential Website Pages (PDF Download Included)
-Lesson 65: Begin Configuring Your Website Footer
-Lesson 66: Begin Using Wheelio to Improve Conversion Rates and Collect Valuable Data (12:13)
-Lesson 67: Begin Learning How to Make Faster Edits Using Bulk Product Editor (4:57)
-Lesson 68: Begin Learning How to Optimize Website Load Time
Module 6: Creating a Facebook Advertising Account
Lesson 69: Getting Started with Your Facebook Account
-Lesson 70: Begin Setting Up Your Business Manager
-Lesson 71: Begin Setting Up a Facebook Page for Your Business
-Lesson 72: Begin Setting Up an Ad Account and Creating a Pixel (6:07)
-Lesson 73: Begin Learning How to Use Trackify for Simple Catalogs and Pixel Backup
Module 7: Creating Engaging and Profitable Advertisements
Lesson 74: An Introduction to Creating Engaging and Profitable Ads
-Lesson 75: Begin Building the Components of a Facebook Ad
-Lesson 76: Begin The Key Features of Effective Facebook Creative
-Lesson 77: Get a Sneak Peek at How to Create Effective Facebook Creatives (2:27)
-Lesson 78: Begin Learning How to Create Still Image Advertisements
-Lesson 79: Begin Step-by-Step Still Image Ad Creation (Example 1) (19:06)
-Lesson 80: Begin Step-by-Step Still Image Ad Creation (Example 2) (10:51)
-Lesson 81: Begin Making Slideshow Advertisements
-Lesson 82: Begin Making Step-by-Step Slideshow Advertisements (Example 1) (25:54)
-Lesson 83: Begin Making Step-by-Step Slideshow Advertisements (Example 2)
-Lesson 84: Begin Learning How to Make Video Advertisements (0:52)
-Lesson 85: Begin Step-by-Step Video Ad Creation (Example 1) (15:37)
-Lesson 86: Begin Step-by-Step Video Ad Creation (Example 2) (15:39)
-Lesson 87: Begin Learning How to Create Killer Carousel Advertisements (0:57)
-Lesson 88: Begin Making Step-by-Step Carousel Advertisements (Best Seller Carousel)
-Lesson 89: Begin Step-by-Step Carousel Ad Creation (Product Angles) (3:59)
-Lesson 90: Begin Step-by-Step Carousel Ad Creation (Video Carousel) (8:12)
-Lesson 91: Begin BONUS LESSON: Create Advertisements Step-by-Step (Express Edition) (28:47)
-Lesson 92: Begin The Equation for Effective Copywriting
-Lesson 93: Let’s Talk About Emojis Begin
-Lesson 94: Begin Putting Everything Together (Step-by-Step Copy Examples)
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Lesson 95: Begin with One Important Thing for Every Creative (1:43)
Module 8: Fundamental Facebook Ad Strategy
Lesson 96: Uncovering the Mysteries of Facebook Advertising (6:47)
-Lesson 97: Begin The Fundamentals of Facebook Ad Strategy (9:58)
-Lesson 98: Begin Understanding Facebook’s Three Audiences (3:15)
-Lesson 99: Begin running Facebook ads on the first day (55:20)
-Lesson 100: Begin Capitalizing on Opportunities with Warm Traffic and Re-Targeting (9:47)
-Lesson 101: Begin Setting Up Retargeting Campaigns (19:01)
-Lesson 102: Begin Framework for Data Analysis and Performance Improvement (13:56)
-Lesson 103: Begin Understanding Performance Metrics: ROAS and CPP (2:35)
-Lesson 104: Begin Evaluating Your Return on Investment and Cost per Purchase (4:47)
-Lesson 105: Begin Losing in Order to Win (7:10)
-Lesson 106: After 100 recorded purchases, begin creating look-alike audiences (10:59)
-Lesson 107: Use Trackify to Create LAAs and Hidden LAAs (5:59)
-Lesson 108: Begin Learning How to Effectively Market to Foreign Countries (7:44)
-Lesson 109: Begin to Understand Manual Bidding (3:36)
-Lesson 110: Begin Understanding Ad Fatigue, Audience Fatigue, and Product Fatigue (19:20)
-Lesson 111: Begin Understanding the Importance of Continuous Testing (1:49)
-Lesson 112: Begin the Spider Web Method (64:28)
-Lesson 113: Begin Exporting Custom Audience Emails (6:56)
-Lesson 114: Begin Looking for Testing Interests (11:03)
Advanced Facebook Ad Strategy Module 9
Lesson 115: Advanced advertising methods (module introduction) (1:12)
-Lesson 116: Begin Learning About Campaign Budget Optimization (CBO) (3:48)
-Lesson 117: Begin Creating a CBO (2:08)
-Lesson 118: Begin CBO Machine Audience Testing (Advanced CBO Strategy 1) (15:07)
-Lesson 119: Begin Creative CBO Machine Testing (Advanced CBO Strategy 2) (13:47)
Start LAA Scatterbomb CBO Strategy (Advanced CBO Strategy 3) (15:28)
-Lesson 121: Begin Scaling Concentrated CBO (Advanced CBO Strategy 4) (13:45)
-Lesson 122: Begin with King Broad CBO (Advanced CBO Strategy 5) (16:37)
-Lesson 123: Begin the Fool’s Gold Method (Advanced) (25:09)
-Lesson 124 (Advanced): Begin Crowd Out Method (29:12)
-Lesson 125: Advanced Squeezer Method (18:08)
-Lesson 126 (Advanced): Begin Broad Manual Bidgasm (15:12)
-Lesson 127: Volatility Machine Start (Advanced) (38:00)
-Lesson 128: Begin Advanced Magic 8 Ball Retargeting (19:36)
-Lesson 129: Begin Using Facebook Ad Manager’s Advanced Features (20:45)
Module 10: Sales Strategies That Work and Business Fundamentals
Lesson 130: Understanding Common Business Principles in eCommerce (10:25)
-Lesson 131: Begin Using Order Metrics in Basic Accounting (4:21)
-Lesson 132: Begin Understanding How and When to Use a Subscription-Based Model (4:19)
-Lesson 133: Begin Understanding How and When to Use Product Bundles (4:05)
-Lesson 134: Begin Understanding How and When to Use a Free + Shipping Model (10:52)
-Lesson 135: Begin Understanding How and When to Use a Storewide Sale Approach (4:41)
Module 11: Email and SMS Marketing with High ROI for Drop Shipping
Lesson 136: Getting Started with Email Marketing (29:37)
-Lesson 137: Create a High ROAS Email Marketing Blast Formula (17:24)
-Lesson 138: Automated Email Flows with a High ROAS (14:21)
-Lesson 139: SMS Marketing Start Formula for High ROAS (13:41)
Module 12: A/B Testing, Multivariate Testing, and Heat Maps
Lesson 140: How to Use A/B Testing Effectively to Increase Your Conversion Rate (10:49)
-Lesson 141: Begin Learning How to Use Multivariate Testing Effectively to Increase Your Conversion Rate (29:54)
-Lesson 142: Begin Learning How to Gain Insight from Watching Your Visitors Using Heat Maps (5:26)
Module 13: Establishing Reliable Customer Service
Lesson 143: Getting Started with Bulletproof Customer Support (1:53)
-Lesson 144: Begin Dealing with Returns and Exchanges: Locating a 3PL (3:26)
-Lesson 145: Begin Handling Returns and Exchanges: Create Policies (4:39)
-Lesson 146: Begin Handling Returns and Exchanges: Handling Dissatisfied Customers (PDF Download Included) (4:18)
-Lesson 147: Begin Configuring Zendesk for Optimal Customer Support (6:12)
-Lesson 148: Begin Configuring a G Suite (6:58)
-Lesson 149: Begin Learning How to Obtain a Phone Number for Your Business (10:24)
Module 14: Keeping Your Company Alive and Well
Lesson 150: An Introduction to Keeping Your Business Alive and Well (1:43)
-Lesson 151: Begin by explaining why and when you need to form a business entity (2:35)
-Lesson 152: Begin Understanding State Taxes (2:20)
-Lesson 153: Begin Knowing What You Need to Know About Facebook and Intellectual Property Infringement
-Lesson 154: Begin Avoiding Negative Facebook Customer Feedback (1:53)
-Lesson 155: Begin Implementing Key Facebook Advertising Policies
-Lesson 156: Begin How to Recover a Banned Facebook Ad Account (PDF Download Included) (0:40)
-Lesson 157: Begin Protecting Your Intellectual Property From Other Drop Shippers (1:15)
-Lesson 158: Begin Reporting Someone Copying Your Store
-Lesson 159: Begin Learning How to Deal with the BBB and Other Watchdog Organizations (3:09)
-Lesson 160: Begin Implementing Key FTC Compliance Laws
-Lesson 161: Begin Understanding Payment Processors
-Lesson 162: Begin The Fearful Match List and the Five-Year Ban
Module 15: Advanced Infrastructure Development and Full Automation
-Lesson 163: Infrastructure Importance (ASSET MISSING WAITING ON AWA)
-Lesson 164: Begin Looking for the Right Team Members for Your Company (The Management Mentality)
-Lesson 165: Begin Hiring Slowly and Fire Quickly
-Lesson 166: Begin by providing people with more than they deserve.
-Lesson 167: Begin Outsourcing Projects on Upwork and Fiverr
-Lesson 168: Begin Hiring and Automating the Process (4:27)
-Lesson 169: Begin Understanding Your AliExpress Supplier
-Lesson 170: Begin Negotiating With Your AliExpress Supplier
-Lesson 171: Begin Business Principles with the Chinese
-Lesson 172: Begin Improving Product Quality (English and Mandarin PDF Download Included)
-Lesson 173: Begin Improving Delivery Times (2:29)
-Lesson 174: Begin Branding Products and Adding Custom Packaging (PDF Downloads in English and Mandarin Included)
-Lesson 175: Begin Looking for Alternative Suppliers (PDF Downloads in English and Mandarin Included)
-Lesson 176: Begin Consolidating Your Suppliers.
-Lesson 177: Begin Transitioning From Aliexpress and Oberlo to Spreadsheet-Based Fulfillment
-Lesson 178: Begin Gaining Advantages by Adding Your Supplier to Shopify
-Lesson 179: How to Begin Spreadsheet-Based Fulfillment
Lesson 180: Begin Navigating China’s Ongoing Trade War
Kevin Zhang’s Bio
Kevin Zhang is a serial eCommerce entrepreneur and the CEO of Kreator eCommerce, a global eCommerce organization with facilities in three countries and over 60 team members. Kevin, then 23, rose to prominence in the digital strategy and eCommerce communities after generating $20 million in sales in his first year as an entrepreneur. Kevin was named the -eCommerce Rookie of the Year- by Affiliate World and is the Forbes Business Council’s youngest member. Aside from running his company, Kevin is a strong supporter of eCommerce education and has mentored thousands of students all over the world. Kevin is dedicated to empowering and inspiring the next generation of eCommerce entrepreneurs.
KREATOR ECOMMERCE INFORMATION
Kreator eCommerce is a world-class organization dedicated to making an impact in the worlds of eCommerce and digital strategy. It was founded in August 2018 by Kevin Zhang and Raoul Benjamin. Kreator eCommerce began as a dorm room venture between two college friends and has since grown to employ 60+ team members across three global locations. Kreator eCommerce owns and manages several 7-figure eCommerce men’s apparel and accessory brands. Kreator eCommerce has sold its products to over 300,000 customers in 20 countries, generating over $30 million in sales. Kreator eCommerce’s consulting arm provides core services and strategic advice to businesses and individuals interested in eCommerce. A-list celebrities interested in starting their own clothing line, a high-end designer fashion brand focused on increasing digital sales, a 9-figure gaming company promoting a specialty collection, and a viral custom jersey business attempting to translate organic growth into profitable paid traffic are some of my past and current clients. Kreator eCommerce is also involved in the worlds of eCommerce and entrepreneurship education by providing high-quality content through Generation E, a movement that aims to inspire and empower new eCommerce entrepreneurs. Generation E provides enough free educational content for anyone to achieve financial independence through eCommerce.
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