Mike Paul – Local Birthday Leads + OTO
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Hello there, fellow business consultant. I’m sure you’re aware of the psychological trigger that makes upsells so powerful.
Indeed, upsells are so consistent that McDonald’s, the world’s most successful hamburger company, owes its success to their sheer power and dependability.
When you order a burger, the profit just covers their operating expenses. However, when the cashier asks whether you want fries and a cola, and you respond “Yes,” they make a profit.
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